I’m 

More than a decade of designing data-driven digital products that bring clarity to complex systems — aligning user needs, business goals, and scalable solutions across fintech, healthcare, and SaaS.

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Santander de Quilichao, Colombia

Designing for
humans first.

As a Product & Senior UX/UI Designer with extensive experience creating user-centered digital solutions, I've led design initiatives that streamline processes, enhance user engagement, and deliver business results. I've worked across diverse industries, collaborating with cross-functional teams and transforming ideas into functional digital products.

I enjoy crafting intuitive experiences and solving complex design challenges to create meaningful digital solutions. I'm passionate about advancing digital accessibility, mentoring the next generation of designers, and staying at the forefront of UX innovation through continuous learning.

Tools of the trade
Figma 6 yrs Adobe XD 9 yrs Illustrator 10 yrs Photoshop 5 yrs Sketch 5 yrs Invision 5 yrs Miro Jira
Education
2025 — Present
Bachelor in Mass Communication
UNAD Florida USA
Aug 2018 — Dec 2018
Web Environments & Applications
Universidad San Buenaventura — Cali, Colombia
2002 — 2005
Graphic Design
Corporación Universitaria de Los Andes — Cali, Colombia
Mar 2009 — Jun 2009
Web Programming with HTML & JavaScript
SENA — Cali, Colombia
Mar 2006 — Apr 2006
Flash 2D Animations
SENA — Cali, Colombia
Certificates
Storytelling for Influence
IDEO U — Sep 2024
UX Management: Strategy and Tactics
Interaction Design Foundation — Nov 2022 – Jan 2023
Experience
01 — 07
EPAM Continuum
Lead Designer
2025 — Present
01 — 07

Lead Designer

EPAM Continuum
2025 — Present

Leading design strategy and execution for SPICE 3.0 — a targeted UI uplift focused on modernizing a high-complexity financial platform while preserving proven workflows and extending the SIB design system.

02 — 07

Senior UI/UX Designer

Ballast Lane Applications
Jul 2021 — Nov 2024

Led end-to-end design of Cloud Q Commander, reducing time to market. Contributed to the Reibus marketplace and PrescriberPoint, partnering with PMs and engineers to steer product strategy and deliver user-first digital solutions.

03 — 07

Senior UI/UX Designer

Overactive / Perficient
Mar 2021 — Jun 2023

Conducted comprehensive user research for Noodle and led the redesign of Husqvarna's B2B e-commerce experience. Shaped product direction, visuals, and UX strategy alongside engineering teams — earning strong client and team recognition.

04 — 07

Lead UX/UI Designer

Cafeto Software
Feb 2019 — Mar 2021

Spearheaded the design of the CropSwap App, influencing product design direction and fostering stakeholder collaboration. Aligned design strategies with business objectives, boosting customer satisfaction across cross-functional teams.

05 — 07

UX/UI Designer & Web Developer

Pericia Solutions
Nov 2016 — Nov 2018

Overhauled the company website's user experience from the ground up. Designed, developed, and maintained the site from concept to production, creating all new code alongside visual and UX design.

06 — 07

UX/UI Designer & Web Developer

Dataoptin
Nov 2007 — Nov 2016

Led the web development team at a digital marketing and web solutions agency, championing UX/UI design from concept to release. Managed the full design-to-development process for client companies improving their digital presence.

07 — 07

Graphic Designer & Web Developer

Imprelibros Carvajal / Negocios Virtuales
Oct 2005 — May 2007

Programmed and designed web pages encompassing graphic design and front-end development. Managed the pre-press file review process and gave final production approval before print at Imprelibros Carvajal.

Case Studies

Case — 01
Husqvarna
Revamping a B2B E-Commerce Experience
B2B E-Commerce UX Strategy 3 months
View Case Study
Case — 02
Baxter International
Streamlining Healthcare Payroll Workflows
Healthcare B2C 6 months
View Case Study
Case — 03
Noodle
Academic Platform UX for Higher Education
SaaS 24 months
View Case Study
Case — 04
Cloud Q Commander
Dead Letter Queue Management at Scale
SaaS AI-Powered 7 months
View Case Study
Case — 05
S&P Global
Modernizing a High-Complexity
Financial Platform
Finance Lead Designer 4 months
View Case Study
SPICE
3.0

What I bring
to the table.

UX & Design
Design Thinking Lean UX UX Strategy User Research & Analysis Information Architecture UX Design UI Design Visual Design Responsive Design Design Systems User Empathy & Advocacy Cross-functional Collaboration
Research & Methods
User Personas Jobs-to-be-Done User Testing Usability Testing Journey Mapping Experience Mapping Wireframing & Prototyping Analytical Problem-solving Accessibility Standards Web Development
Tools
Figma Adobe XD Illustrator Photoshop Sketch Invision Miro Jira Confluence Zeplin HTML & CSS JavaScript

Beyond the
deliverables.

Advancing Digital Accessibility

Committed to creating inclusive digital experiences, prioritizing usability, and meeting industry accessibility standards — so no user is left behind.

Mentoring the Next Generation

Actively mentoring aspiring UX professionals, sharing insights, and fostering growth within the design community to raise the standard of the craft.

Lifelong Learning

Passionate about staying at the forefront of UX innovation through continuous learning — workshops, seminars, certifications, and industry research.

Kind words from
collaborators.

"Dayan's commitment and contributions to the Husqvarna project exemplified what it means to be a thoughtful, collaborative, solution-oriented consultant. Not only did the client comment on how amazing it was to work with Dayan, but his teammates also felt the same. Thank you, Dayan, for showing us how talented our LATAM team members are!"

BJ
Benjamin Johnson
Experience Director, Perficient

"I had the privilege of managing Dayan for several years, and he is one of the most talented UX and product designers I've worked with. His ability to design exceptional experiences — whether for mobile or web applications — is unmatched. Dayan excels at collaborating with cross-functional teams, seamlessly bridging the gap between design and development to bring ideas to life."

NL
Nate Lassiter
VP Design, Ballast Lane Applications

Got a project
in mind?

I'm open to full-time roles, freelance collaborations, and mentoring opportunities. If you think we'd be a good fit — reach out.

Currently Lead Designer at EPAM Continuum
Location Santander de Quilichao, Colombia
Available for Mentoring
Response time Usually within 48 hours